The Nike logo is one of my favorite logos. The simple check mark has become an eye catching icon over its years of existence. Because of its minimalism, the check can have many additional designs within the logo and still be recognizable as Nike. Nike has graduated from selling shoes to sponsoring athletes everywhere and of every sport.
This is called the "k mark"by Ivan Bobrov. The k to the right is the lowercase and the k below is uppercase. While the Nike logo is much more simple than these, the ks are simplistic in their own way. The single "stroke" that the letters were designed to look like are similar to how the Nike check is just one swoosh. But the colors that Bobrov used in his designs allow the letters to have more dynamic. The letters are darker in the bend to highlight the curves and make the letters more 3-dimensional.
