Sunday, January 11, 2015

6 Typefaces



Modern, Script
The Modern font conveys the message that au bon pain is a modernized bakery but the script gives the bakery that home-like feel.

San Serif
The San Serif font is smooth and equal along the edges giving Starbucks the fresh, clean appearance.

Decorative
The Decorative font for this book is able to convey the message that a single slash could be the means of a character's demise. 

Decorative, Slab Serif
The M from MBHS is composed of the bridge while the BHS is in Slab Serif to signify that the school, despite being created about a decade ago, has the foundation to have its own legacy.

Old Style
The Wendy's logo and slogan is in Old Style font allowing the chain restaurant's logo to go along with the idea that Wendy's has been around for a while and, for their loyal consumers, will not be changing anytime soon.

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